Most new-device launches go the same way: usually the press gets review units before they’re widely available, and we get to use them for a few days -or a week if we’re lucky- as we work on our review.
Then press day arrives. The embargo on media coverage lifts, and everyone posts their reviews and videos at the same time. It’s a huge frenzy, commenters go nuts, and it’s a giant explosion of frantic opinion-sharing activity.
For about … a day. And then it all goes away. Sure, there’s followup coverage as people find bugs and hidden features, but after that initial blast, not many people revisit the device to see how it feels a few weeks or months later, because everyone’s already focused on the next big deal coming down the pipe.
So let’s do something about that. Let’s see how we feel about devices when they’re not shiny and new anymore. This is After The Buzz.
The Nexus 7 launched this summer amid a storm of hype. Google’s new tablet offering was smaller, lighter, and much, much cheaper than the newest version of the category-leading iPad, and it came to market loaded with the most-modern build of Android and a re-imagined Google Play Store, loaded with content. Google was eager to do battle with Amazon’s Kindle Fire, and it brought the heat with the Nexus 7.
Despite all this, I was lukewarm on the device for quite a while. It wasn’t until I received my own Nexus 7 in the mail and used it for a few days that I saw where the device fit into my lifestyle, and how it might fit into others.’ Now, months later, it’s my primary day-to-day tablet, and despite new products from competitors, that shows no sign of changing anytime soon.
To see how this reversal happened, and how the Nexus 7 is holding its own against more modern and more popular tablets, click on the video below; Episode 6 of After The Buzz just landed.