By Anton D. Nagy | September 26, 2012 8:58 AM
Texas Instruments and their OMAP processors, SoCs, were a really solid and important player in the smartphone and tablet world. Yes, were, because the one you’re holding is likely to be the last one you’ll use in the future, according to Reuters.
Hoping for more profit Texas Instruments will be turning its back from the mobile world and orienting more towards what they believe to be a more stable market, like the car industry. There were no details on how the shift will take place (and naturally, shares dropped 3 percent) but the chip-maker reassured everyone at the investor meeting that it will continue to support customers.
Pressure from competitors like Nvidia, and Qualcomm on one hand, Apple and Samsung who are making their own custom chips (either alone or in collaboration) on the other hand led the Dallas-based company to take this decision. “We believe that opportunity is less attractive as we go forward,” said Greg Delagi, senior vice president for embedded processing.