Siri Provides False Advertising on Your iPhone, Too.

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If you thought only Apple’s commercials on TV were practicing false advertising, try asking Siri to do a web search for something like “the best computer”. Instead of actually providing information based on web search results and user reviews, Apple’s Siri software will provide a “sponsored answer” instead that advertises Apple’s products.  When you ask Siri, “What is the best computer?” Siri answers with “a mac” instead of an answer that’s backed by actual data or a listing of information that’s relevant to your questions.  We saw a similar issue earlier when you could ask Siri “What is the best smartphone?” and the response would give you actual data from the internet that indicated that the Nokia Lumia 900 was the best smartphone at the time.  Apple quickly replaced that actual answer with a sponsored advertisement for the iPhone instead.  This means that other “more-accurate” information is being removed from Siri’s results in order to promote Apple’s own products.

One of our law-student Pocketnow readers decided to sue Apple about this on-device false advertising simply out of principle.  Sean DeVries’ goal is to get Apple to at least change their website and end user agreement to include this information though an indicator of “sponsored responses” would be best during Siri’s answers.  Sean’s court date is scheduled for October 9th.

Source: San Francisco Superior Court. Sean DeVries v. Apple, Inc.

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About The Author
Adam Z. Lein
Adam has had interests in combining technology with art since his first use of a Koala pad on an Apple computer. He currently has a day job as a graphic designer, photographer, systems administrator and web developer at a small design firm in Westchester, NY. His love of technology extends to software development companies who have often implemented his ideas for usability and feature enhancements. Mobile computing has become a necessity for Adam since his first Uniden UniPro PC100 in 1998. He has been reviewing and writing about smartphones for Pocketnow.com since they first appeared on the market in 2002.Read more about Adam Lein!