T-Mobile Goes Official With iPhone Strategy
We’ve been hearing a lot lately about T-Mobile and its relationship with the iPhone. It started off with a leaked doc discussing the company’s sales strategy in the wake of the iPhone 5 launch, and was followed by rumors that the carrier would have in-store iPhone demo units in order to encourage bring-your-own-device service agreements. With Apple’s presumed iPhone announcement just days away, T-Mobile is now going public with its iPhone campaign, playing-up the potential savings users could see over a subsidized iPhone with another carrier.
Sure enough, there will be iPhone 4S models on-hand in T-Mobile stores to let users try out the experience of the smartphone on the carrier’s network. The company’s strategy seems to be built around its new unlimited plans, and comparing those to offerings from carriers with subsidized iPhones.
Exactly how much you stand to save depends on just what level of service you’re looking to get, but what T-Mobile says is true, that its $70 unlimited plan compares quite favorably to the official iPhone carriers. The cheapest unlimited option may be Sprint’s, but at $110, that’s still $480 a year more expensive than T-Mobile. The real question here is if T-Mobile will be able to get customers to see past high, unsubsidized upfront costs and appreciate the potential for long-term savings.
T-Mobile is also working to offer 1900MHz coverage in additional areas, which will be needed for 3G operation with a GSM iPhone. Additionally, the carrier is developing iOS versions of some of its in-house apps for subscribers.