Nokia Submitting To Independent Ethics Report In Wake Of Lumia 920 Ad Controversy

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Last week, following Nokia’s announcements of the Lumia 820 and Lumia 920, we talked about something that looked a little off in one of Nokia’s promotional videos. While supposedly filmed using the PureView camera on the Lumia 920, a stray reflection seemed to indicate that a much larger camera was actually in use. Ultimately, Nokia publicly apologized, explaining that it was attempting to simulate the sort of quality you’d see with the 920’s optical stabilization. In the days that followed, Nokia’s had some time to reflect on the situation, and is commissioning an ethics report to help it better understand how things went so wrong.

Especially with the 920’s PureView being so different from what we expected of the technology following the release of the 808, it was important for Nokia to clearly explain the value of this different system. It tried to do that eventually, but by not making it clear that the 920 performance was simulated from the outset, it may have ruined a great opportunity.

A Nokia spokesperson explained, “what we understand to date is that it was nobody’s intention to mislead, but there was poor judgment in the decision not to use a disclaimer.” Hopefully, following this audit, the company can take steps to avoid such a botched launch next time around.

Source: Bloomberg
Via: phoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!