Shortly after Amazon announced its new lineup of Kindle Fire and Kindle Fire HD tablets last week, we learned about the Amazon “Special Offers” that would be displayed on these devices; even after paying full-price for the tablets, users would be inundated by Amazon’s advertising on their lock screens. Since then, the fate of these Special Offers has seemed up in the air, after comments attributed to Amazon first made it sound like there would be an option to opt-out , followed by a denial of any such thing. It finally looks like the dust has settled, with Amazon both confirming an opt-out and explaining the cost for doing so.
After hearing that first response from Amazon customer service last week, we wondered if there might end up being varying levels by which users could disable advertising, with a fee scale to correspond. Instead, this is going to be an all-or-nothing deal. Kindle Fire and Fire HD owners who don’t want to see these Special Offers will be able to pay a one-time $15 fee to disable the ads.
For $15, would you just as rather put up with a few ads, or are you glad to hear Amazon finally confirm the existence of this alternative?