The Journal has just pushed a report stating that Apple plans to create a new radio-like streaming service in iTunes in the next couple of months. Now, the problem with this report is that it’s not the first time that we’ve heard it, and we all know that Steve Jobs never liked the idea of having you rent music when you can own it. Surely we got iTunes Match last year where you can stream your own music across iOS devices without physically downloading it to the device, but the catch is that you have to own it first.

Now what makes this report unique is that it seems like Apple wants to create a sort of iOS radio station that works like Pandora. Here you can start any station based on a specific artist, but you can’t control what songs will come at you next. In a way, this is Pandora’s way to promote music to you, and apparently this whole project plans to push Apple’s iAd services to a new level in music.

Apple’s iPhone 5 event is scheduled to happen just a couple of days from now, and we’ll most likely be able to confirm if this service is real or not. I wouldn’t hold my breath for it, but hey, Apple is known for changing their mind all the time, right iPad?

Via: 9to5Mac

Source: WSJ