Does the Samsung Galaxy Camera stand a chance of making a lasting dent in the world of still photography? Not if you ask Jaime Rivera, but here at IFA we have the luxury of bathing in techno-lust without the need for in-depth analysis, at least on the trade floor.

Our interaction with Samsung’s latest experiment was fleeting, but satisfying. Our demo unit was responsive, substantial, and magenta (natch). We enjoyed the snappy performance of Android Jelly Bean on the point-and-shoot camera’s 4.8″ display, and the various amateur and “professional-grade” enhancements Samsung has built in to make recreational photography easier for those who want better optics than a smartphone, without sacrificing a phone’s photo-sharing features.

Check out the video below for our hands-on impressions, straight from the Samsung show floor at IFA!