Samsung Shares The Story Of The Galaxy S III’s Design (Video)
Samsung’s Galaxy S III is a pretty nice-looking phone, but it didn’t get that way by accident. In a new video, Samsung talks at some length about all the decisions that went into the GS3’s design process, ultimately coming together to bring us the phone we now know.
The company’s talked before about the pebble-in-the-stream concept that helped shape the GS3’s body, as well as influenced all the water references in software. As it turns out, another inspiration was a trip to the SkyPark atop Singapore’s iconic Marina Bay Sands resort, with its swimming pools that appear to fade right out into the city’s skyline.
We also get some insight into the phone’s software, including the creation of its audio cues. While Samsung wanted to continue with this water-based theme, water itself didn’t provide the right sounds. Instead, the recording team experimented with other liquids; it turns out that orange juice produces just the right tones.
The full clip, below, touches on even more aspects of the phone’s design, including how they got its case to look just-so thanks to a series of special coatings, and the process that led to the lock screen design.