HTC Responds: Beats Audio Not Going Anywhere


A rumor out yesterday claimed that HTC was planning some sweeping price cuts to its entire smartphone lineup, cross-platform, in an effort to reinvigorate sales. One of the theories put forth was that HTC would further back away from its relationship with Beats Audio, and no longer feature the company’s technology in its products. While HTC hasn’t commented on the whole price-slashing rumor in general, it has issued a statement regarding its future with Beats.

According to HTC, it “remains strongly committed to Beats Audio and including their innovation in our devices. Any rumor of HTC no longer integrating Beats Audio into our devices is categorically false.”

HTC has already ceased bundling its smartphones with Beats headphones, so the idea that it would stop outfitting phones with a Beats equalizer certainly seemed plausible. Nevertheless, Beats must still hold a special place in HTC’s heart (or at least its wallet, considering the size of the investment HTC made), as it doesn’t appear to be going away any time soon. It remains to be seen if the rumors of those price cuts play out, even with Beats staying.

Source: Android Central
Via: SoMobile

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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