A rumor out yesterday claimed that HTC was planning some sweeping price cuts to its entire smartphone lineup, cross-platform, in an effort to reinvigorate sales. One of the theories put forth was that HTC would further back away from its relationship with Beats Audio, and no longer feature the company’s technology in its products. While HTC hasn’t commented on the whole price-slashing rumor in general, it has issued a statement regarding its future with Beats.
According to HTC, it “remains strongly committed to Beats Audio and including their innovation in our devices. Any rumor of HTC no longer integrating Beats Audio into our devices is categorically false.”
HTC has already ceased bundling its smartphones with Beats headphones, so the idea that it would stop outfitting phones with a Beats equalizer certainly seemed plausible. Nevertheless, Beats must still hold a special place in HTC’s heart (or at least its wallet, considering the size of the investment HTC made), as it doesn’t appear to be going away any time soon. It remains to be seen if the rumors of those price cuts play out, even with Beats staying.