Microsoft Means Business: Not Just Asking Nicely To Stop Using “Metro”
Microsoft recently turned its back on the term Metro to describe its Windows Phone (and now Windows 8) UI design. It’s still not official just what it plans to call the style from here on out, but “Windows 8-style” has been suggested as a possibility. As it turns out, this change isn’t just something Microsoft has to deal with, but now developers, as well. It looks like Microsoft is actively taking steps to avoid all instances of the term, going so far as to deny publication in its Windows Store to apps with the word in their titles.
This guideline comes right from Microsoft’s new Dev Center, concerning the naming guidelines for Windows 8 Metro-style apps. The company advises:
Make sure your app name doesn’t include the word metro. Apps with a name that includes the word metro will fail certification and won’t be listed in the Windows Store.
Now, this document only technically applies to Windows 8, but knowing Microsoft, it seems very likely that we’ll see it implement the same sort of restriction on Windows Phone apps. The big question is whether or not that could cause problems for devs who already have apps out with Metro in their titles; would Microsoft force them to choose new names, or would such a policy only extend to future apps?
In separate Windows Phone app news, Microsoft has been running into a bit of trouble lately with the digital certificates that authenticate apps. As a result, users who upgraded to Mango have been unable to get certain new apps to run. Microsoft has announced that it’s put a temporary halt to the publication of new apps while it works on a fix. The whole things reminds us more than a bit about the digital signature problems Apple recently faced.