Apple is very successful in selling hardware and software but not the same thing can be said when it comes to its social experiments (Ping anyone?). However, according to a New York Times report quoting unnamed people briefed in the matter, the Cupertino-based company is preparing to invest big in Twitter.

The exact amount is unknown but it is reportedly “in the hundreds of millions of dollars”. Such a huge investment would automatically bump Twitter’s value from $8.4 billion last year to beyond $10 billion. There are no negotiations at the moment and there is also no guarantee that this will go through. Still, if Apple wants to become more social, Twitter is the way to go (and they already made move with integrating Twitter with iOS and Mac OS) since the relationship with Google and Facebook is not the best. Read the entire report at the source link below!

Source: The New York Times