Here’s an interesting twist in the Apple vs. Samsung lawsuit: the Cupertino-based company is preparing to use the Korean manufacturer’s own words against it. According to an un-redacted Apple trial brief, Samsung not only had knowledge of what it was doing (in this case, copying Apple products) but it also deliberately did that, despite being advised by third parties (among which Google and designers) to not do so.
The Apple brief states that “Samsung’s documents show the similarity of Samsung’s products is no accident or, as Samsung would have it, a ‘natural evolution’ […] Rather, it results from Samsung’s deliberate plan to free-ride on the iPhone’s and iPad’s extraordinary success by copying their iconic designs and intuitive user interface. Apple will rely on Samsung’s own documents, which tell an unambiguous story”.
According to these documents, Apple will purportedly try to demonstrate that Samsung didn’t listen when Google said the Galaxy Tab and Galaxy Tab 10.1 were “too similar” to the iPad. Google also allegedly demanded “distinguishable design vis-à-vis the iPad for the P3.” This was back in 2010 but one year later, in 2011, Samsung own Product Design Group admitted that it was “regrettable” that the Galaxy S “looks similar” to older iPhone models.
Designers also chimed in — with the occasion of a Samsung-driven evaluation — saying that the Galaxy S “looked like it copied the iPhone too much”. They concluded that the Galaxy S “closely resembles the iPhone shape so as to have no distinguishable elements […] all you have to do is cover up the Samsung logo and it’s difficult to find anything different from the iPhone.”
On the other hand, Samsung is fighting back: Apple “could not have sold a single iPhone without the benefit of Samsung‘s patented technology”, states Samsung’s trial brief. The brief also states that “contrary to Apple‘s accusations, Samsung does not need or want to copy; rather, it strives to best the competition by developing multiple, unique products. Samsung internal documents from 2006, well before the iPhone was announced, show rectangular phones with rounded corners, large displays, flat front faces, and graphic interfaces with icons with grid layouts.”
To read more about the two companies’ reported trial briefs and their contents, make sure to follow the source links below!