By Stephen Schenck | July 24, 2012 3:31 PM
When we review a phone, we realize that certain features matter more for some types of users than others, and reflect these differing weights in the Scored for Me report. Just what things matter the most to smartphone users overall, though? The latest quarterly figures from Amplified Analytics are in, examining smartphone customer experiences, and show some shifts in what smartphone attributes currently seem to be the most important.
Reliability takes the top spot, but that’s no surprise; it’s been number one for some time now. What is interesting, though, is that even as it dominates user concerns, it seems to be dropping in overall importance.
We should take a moment to look at just what Amplified Analytics is measuring here. It doesn’t run traditional user surveys, and instead relies on text analysis of user-created reviews of phones. By analyzing the frequency of certain terms, it attempts to weigh the relative importance of each. In the past, while something like 14-15% of all smartphone opinions it found seemed to concern device reliability, that figure’s now dropped just below 11%.
In the past, displays measured as the number four most important attribute to smartphone users, below things like battery life and usability. This past quarter, users have a lot more to say about their phones’ displays, rising to over 10% of total opinions presented and taking the number two position, just a hair below reliability itself. This is up from figures in the the 5-6% range in the past.
There’s one more attribute that saw a major shift in its relative importance this quarter, with opinions on a phone’s camera or video recording performance dropping to just over 1% of the total; that’s down from 5-6% last year. The others shift positions a bit, but are relatively consistent over time.