Is having your company’s own system-on-a-chip about to become the next vogue thing for smartphone manufacturers to be doing? What used to be a couple isolated incidents is starting to look like a trend, with new rumors arriving that LG is working on a quad-core chip of its own.
Supposed to land as the L9, news of this chip comes alongside claims that LG is working on a phone for launch in September that will feature a number of similarly-in-house components from other LG subsidiaries.
If this report turns out being accurate, 2012 could mark the arrival of custom chips from both LG and Huawei; the latter’s Ascend D Quad should hit China in late August, where it will debut the company’s K3V2 processor.
With so many processor options out there from the likes of Qualcomm, NVIDIA, and TI, why would a manufacturer bother putting together its own? After all, they’re all based around the same basic components (the Cortex-A9, and soon, A15 cores). Sometimes, it’s a matter of flexibility, and making sure the features that are important (like support for certain radios) are available. When done really well, like Samsung’s managed to do with its Exynos chips, it can be a great marketing tool. It also gives manufacturers more control over component availability, an issue we’re seeing now with Qualcomm S4s.
Still, this isn’t exactly the sort of move we’ve expect from LG at this point in time. Maybe its experience with the Tegra 3 on the 4X HD really left it wanting something more from a quad-core chip, and it’s taken the responsibility to come up with something more suitable upon itself. If there’s any truth in these rumors, we’ll get a chance to see what LG’s cooked up soon enough.