Microsoft and its OEM partners (especially Nokia, but not only) knew that China is a market to aim for, not just because of the fact that it is now the world’s largest mobile market, but because of the specifics of the country. Windows Phone was launched in China on March 21 this year and it is already, according to reports, outselling Apple and its iPhone.
Of course we need to be fair and consider that this might have less to do with the platform itself and more (everything) to do with the difference in price between Windows Phones and iPhones. However, Microsoft’s platform is now accounting for seven percent of the Chinese market while Apple is lagging behind with its six percent. Michel van der Bel, Microsoft’s COO for the Greater China Region is excited: “We’ve only just begun”. Meanwhile, Android is sitting more than comfortable at the top of the user preference list with roughly 69 percent.