Early last month, we heard about Samsung’s plans for expanding its retail presence in North America by opening a number of stores in Canada. The plan would have Samsung creating both dedicated Samsung areas within the stores of other retailers, as well as opening its own locations for a pure Samsung experience. Today we learn about the first such Samsung store to break ground as a part of this effort.
The first stand-alone Samsung store in Canada will open in Burnaby, British Columbia’s Metropolis at Metrotown. That sounds like a great location to get the store some heavy exposure, as Metrotown is the largest mall in all of BC, and the second-largest in the entire nation.
Samsung talks about making the store into an immersive experience, surrounding consumers with Samsung gear and knowledgeable sales staff ready to steer customers in the right direction. In that sense, it seems like Samsung could be taking a page from the Apple playbook, though it’s not clear just how much support-level help from staff might be available in these stores.
It sounds like things are going to be pretty high-tech (and we’d expect nothing less), with Samsung’s Surface-based Smart Tables for customers to interact with, and employees checking-out your purchases with the help of Samsung tablets. The Burnaby store should open its doors sometime this summer; there’s no word yet on where the next Samsung retail location may be.