Nokia Takes Over Marketplace In Latest Lumia Software

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With as close as Nokia is to Microsoft, it’s no surprise the company gets away with a little more than other Windows Phone partners. The latest example of that tight relationship is showing-up in the latest software to hit Nokia Lumia-series devices, featuring some re-branding for the Windows Phone Marketplace.

Users with Lumia phones running Tango have discovered that their phones now feature a Nokia logo for the Marketplace tile. Earlier, the extent of Nokia’s influence on the Marketplace was confined to the manufacturer’s exclusive Nokia Collection app listing.

For the moment, this new change appears to be superficial, with no alternation to Marketplace functionality to speak of. There are rumors, though, that this could just be the first step in some sort of move to increase Nokia’s role in how its users choose apps for their phones. Since the company was recently talking about all the partnerships it’s made with developers and the various Nokia-exclusive releases we’ll be seeing over the coming months, it stands to reason that a Nokia-themed Marketplace could end up playing a substantial part in the arrival of those apps.

Of course, there’s always the fear that moves like this, no matter how well-intentioned, are contributing to a slippery slope that will eventually lead to Windows Phone fragmentation.

Source: Nokiapoweruser

Via: WPCentral

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!