Will New Angry Birds Space Levels Feature a Rio-Like Tie-In?
Last year we saw Rovio flex its promotional muscle with the release of Angry Birds Rio, featuring characters from the motion picture in addition to our familiar cast of avians. While the series has been used in advertising campaigns since then, as was the case with extra Samsung content for the release of Angry Birds Space, we’ve yet to see another effort on the same scale as Rio. Today the latest update to Space has arrived, and along with its levels, it contains a hint that Rovio may be planning another big promotional tie-in in the near future.
This update adds ten new levels to Angry Birds Space, as well as introduces a few stability improvements to address crashing on certain older Android models. While that’s the meat-and-potatoes of today’s release, it’s not all Rovio has changed. The game’s main level-selection screen now adds a new planet marked as “coming soon” in a future update. While largely obscured, the new planet is revealed to be a giant, pink-frosted donut.
We could easily be looking forward to some generic candy-planet fantasy scape, but the depiction of a donut with pink frosting has some strong Simpsons connotations. After all, that pastry featured prominently in Fox’s promotional campaign for The Simpsons Movie several years ago. It’s worth noting that Rio was also a Fox film.
So, either Rovio made an indirect Simpsons reference in the new Angry Birds Space by accident, or we might just be looking forward to some sort of Simpsons theme in a future level pack. Angry Birds versus Kang and Kodos, anyone?