Amazon Brings In-App Purchases to Its Appstore

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In-app purchases sound like an app developer’s dream-come-true; instead of having to keep exposing more and more smartphone users to your app in order to generate sales, you can also turn those existing users into new revenue streams. Then again, the reality of the situation isn’t always as lucrative as it sounds. Developers interested in designing apps featuring in-app purchase opportunities have their pick of platforms, but even then there are some limitations they face. Amazon’s Appstore, for instance, the closest thing to a direct competitor Google faces in the Android app ecosystem, has been around for over a year without supporting such purchases. That’s all about to change, thanks to Amazon finally announcing in-app purchases for its Appstore.

Amazon has reportedly been testing the system for several weeks now, offering developers the possibility to add both one-off purchases and ongoing subscriptions in their apps. The company’s patented 1-Click ordering system should help make things as smooth as possible in the eyes of customers, but this largely sounds the same as the in-app purchase arrangements from other app store providers.

API support for the new purchases is in place, and now it’s just up to developers to start releasing apps featuring such content.

Source: Amazon

Via: Mobile Burn

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!