Samsung Stores Coming to Canada; US Next?

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You can easily shop for a new smartphone at a carrier-run store, or maybe check out the selection in the electronics department of a retail partner. Those might be the most common options around, but companies that have a retail presence of their own enjoy a whole different level of control over sales, as well as the opportunity to form closer relationships with end users and offer personal support options. Apple is obviously the type specimen for this kind of store, but we’ve recently seen Microsoft stepping-up its smartphone efforts at its retail stores, using them for its Smoked by Windows Phone challenge. The next company to start making an impact as a retailer of its own may be Samsung, which has revealed plans for a series of stores across Canada.

The proposed Samsung stores would be a mix of Samsung-exclusive “zones” set up as a sort of enclave within another retailer’s store; this is the sort of arrangement we were talking about in the UK recently regarding Phones4U. Beyond these, there will be proper stand-alone Samsung stores, where the manufacturer will have full control over how its products are marketed to potential customers. The first such location in Canada should be open before the end of the year, with more following.

While so far these plans are for Canada only, we wouldn’t be surprised to see Samsung start setting-up stores in the US if its experiment up north goes well.

Source: Canada.com

Via: phoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!