As The Sidekick 4G Dies, The Sidekick Name May Live On

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A recent T-Mobile leak showed that the Samsung-made Sidekick 4G was getting discontinued. We wondered at the time what that might mean for the Sidekick brand in general, since we’ve already seen the name die and be resurrected once. Would T-Mobile play phoenix with the Sidekick again, or were we really looking at the end of the road? The carrier’s since released a statement confirming the Sidekick 4G’s fate, but leaving the door open for future Sidekick devices.

Maybe we were concerned with the future of the Sidekick name out of nostalgia more than anything, but there’s certainly something interesting about all these smartphone sub-brands like this that we see. Verizon probably does it best with its Droids, but we also see it come up from the manufacturers themselves; rather than give each phone a unique identity, a new model just gets a “2” (“II” if you’re being stylish) or “3” slapped-on the end.

Do you think you’re more likely to buy a new smartphone if it’s been associated with an established lineup like this? If you were in the market for a model with a keyboard, might you think about the Sidekick LTE before the Random-Name-Q?

Source: The Verge

Via: TmoNews

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!