HTC Focuses on Camera Performance with One-Series Androids
In Barcelona today, HTC took to the stage for its own MWC press conference, using the opportunity to formally announce the HTC One series of Androids. CEO Peter Chou was especially enthusiastic about all the great camera-related developments that have gone into the design of One-series handsets, and went to some length explaining just why he thinks they’re so impressive.
We’ve mentioned that the flagship HTC One models feature the same camera component. Just what’s so great about it? The hardware has a large f/2.0 aperture, letting in more light than many smartphone cameras. Of course, there’s such a thing as too much light, and Chou discussed some HDR techniques HTC’s engineers have come up with to help insure even exposure across a photo, regardless of inconsistent lighting. Improved shutter times should help users get their pictures taken before the moment passes, with a claimed lag of only 0.7 seconds; autofocus itself only takes 0.2 seconds.
On the software side of things, Chou mentioned some of the new camera controls present in Sense 4.0, giving users new options for how they capture pics. He specifically talked about the ability to quickly snap individual stills while in the middle of recording a longer video. The Media Link options in Sense also give users the ability to conveniently share their pics and video on a larger HDTV.
Look for camera performance to continue to be a selling point in future releases from HTC’s new One lineup.