Apple Acquisition to Improve App Store Recommendations
The companies behind the various smartphone app stores put a lot of effort into making app discovery as easy as possible. After all, it’s in their interests for you to be downloading as much as you can, so the more these companies can do to introduce you to new apps, the better. Making recommendations based on what you’ve previously downloaded can be a tricky business, though. Does downloading a cookbook app mean you’d be interested in other cookbooks, or that you already found the one you wanted and have no need for more? Apple may be about to get quite a bit more accurate at the recommendations in its own App Store, thanks to the acquisition of a company dealing in just this kind of predictive technology.
Chomp already does the app recommendations for Verizon in its custom Android app store, and recently caught Apple’s eye. Now Apple’s rolling-up the company’s employees and other resources into its iTunes team. As they get to work on integrating their mojo into Apple’s Genius recommendations, we should see Apple start to hit closer and closer to the mark when letting us know which other apps might be worth our while to check out.