Apple Appoints Ex Sony-Ericsson Executive As Head Latin America
Sony decided to buy Ericsson’s stake in the joint venture and become Sony Mobile Communications, a rebranding which will be done by mid-2012. According to recent reports, Apple managed to enlist ex-President of Sony Ericsson U.S. and Head of Region North America, Anderson Teixeira.
As his own LinkedIn page implies, he is now “Head Latin America” and has reportedly started with Apple this month, becoming “Latin America General Manager”. He will be working from “Apple’s small Coral Gables Florida office at 1 Alhambra Plaza Suite 700”, after being with Sony Ericsson since the very beginning in 2001.