Tablet Users Spend 50% More On Online Purchases Than Phone Users
A recent Adobe Digital Marketing Insights report unveils that tablet users are spending, on average, 50% more per online purchases than users of smartphones (and 20% more compared to users of personal computers, let them be notebooks or desktops).
The report for 2011 analyzed 16.2 billion online transactions originating from the top 150 U.S. retailers. Those that are visiting retailer websites from their tablets are three times more likely to make a purchase than those using a smartphone on the same page.
The average amount spent per purchase in 2011 for tablet owners is $123, compared to $80 for smartphones and $102 for computers. Were the smartphones of 2011 still not good enough to display the internet beyond entertainment? Tablets are in several cases preferred in the detriment of PCs (even if we’re talking about mobile computers) but smartphones offer less bulk, more mobility. Do you think we’re looking at a social phenomenon? Will the smartphones of 2012 (with quad-core processors and HD screens) close the gap? Do you prefer the full web experience on your smartphone or on your tablet?