ZTE to Double 2012 Phone Shipments, Plans More Windows Phones
Lv Qianhao, head of handset strategy at ZTE, said that “the United States and China will be key engines driving our smartphone sales”. The Chinese phone-maker is now the world’s fourth handset manufacturer and has plans to improve on every level.
Lv Qianhao also said that ZTE is planning on doubling smartphone shipments worldwide by shifting the policy. The 12 million target number was exceeded in 2011 and for 2012 the main plan is to improve on quality. “If we say ZTE started out as a contractor, like those building mass housing that are value for money, then we want to be a developer of luxury high-end estates”.
The ZTE Tania was the company’s first Windows Phone and there are plans for making it available in China — after the American market. However, 2012 will see more ZTE-made phones powered by Microsoft’s Windows Phone platform as the company’s target is doubling handset shipments.