Nokia Will Soon Become the Public Face of Bing Maps

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We’ve known that part of Nokia’s involvement with Microsoft and Windows Phone would deal with the company’s navigation technologies. This past fall, we saw Nokia Maps released for users of all Windows Phone handsets to enjoy, but it looks like the company’s role in Microsoft’s mapping endeavors will be larger still. According to Stephen Elop, we’ll soon be seeing Nokia become the public face of Bing Maps.

This isn’t that big news for Windows Phone, as Nokia’s already established its role in providing maps for those users, but will give the company an opportunity to make its presence felt on other platforms, as those users access Bing Maps. Companies without their own mapping solutions, like RIM, which have made plans to rely on Bing Maps will soon see Nokia’s name all over their phones.

According to Elop, this move is part of an attempt to balance the power of the Nokia/Microsoft relationship. Letting Nokia take the reins of Bing Maps helps set up more mutual reliance between the companies, hopefully tightening their bond and ultimately driving better products to market.

Source: Pocket-lint

Via: WMPoweruser

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!