Schmidt: Android Fragmentation Is Really Device Differentiation
Google’s executive chairman Eric Schmidt took it to Vegas to let the world know that the Android platform isn’t really fragmented. Instead of fragmentation, we are indeed looking at a “differentiation” between devices.
“Differentiation is positive, fragmentation is negative“, he said, adding that “differentiation means that you have a choice and the people who are making the phones, they’re going to compete on their view of innovation, and they’re going to try and convince you that theirs is better than somebody else“.
Even more, he described fragmentation as a situation in which an app runs on one device but not the other. “It’s not required that everyone use the same interface. People are free to make the necessary changes. What’s great is if you don’t like it, you can buy the phone from someone else“, Schmidt added.
This of course, is the definition of differentiation. The fact that HTC can throw Sense over Android proves this (Samsung its own TouchWiz, LG, Motorola, and so on). Bundled software also adds to the differentiation between devices but different platform versions is another thing. According to the executive chairman, this is not fragmentation. Do you agree?