RIM Forced To Rename ‘BBX’ To ‘BlackBerry 10’
We’ve heard of RIM’s BBX, the QNX-based OS for BlackBerry devices, back at the beginning of October and ever since, the phone-maker and everyone was referring to the upcoming platform as BBX. Now Research if Motion has to rename BBX because of an Albuquerque U.S. Federal Court temporary restraining order.
Today is the start of the RIM Asian DevCon conference, held on December 7 and 8 in Singapore, and the company will not be able to use the BBX trademark. Opposed to company policy, RIM has made a statement: “RIM doesn’t typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform. As announced at DevCon Asia, RIM plans to use the ‘BlackBerry 10’ brand name for its next generation mobile platform“.
Basis International, and Albuquerque-based company, has claimed trademark ownership of the “BBX” name and, despite reported legal action threats, RIM was still going to use the moniker. This led to Basis International asking for a court order for stopping the phone-maker from using its name. It appears RIM has already given up on it. Not a flawless start for the platform that is supposed to bring the BlackBerry back on track.