Nokia Hijacking Skyscraper for “Lumia Live” London Event

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Despite some concerns that UK sales of Nokia’s Lumia 800 wouldn’t meet expectations, the Windows Phone handset’s launch has been going over swimmingly. Nokia’s not about to rest on its laurels, though, and is planning to drum-up interest in the smartphone with the help of what sounds like it’s going to be quite the epic audio/visual event.

After dark on this coming Monday, November 28, Nokia will flip the switch on what it’s calling Nokia Lumia Live. The company is basically taking a skyscraper and turning it into one giant visual effect; that means taking control of the building’s lighting and flooding it with powerful projectors, ready to transform Millbank Tower into an animated work of art.

Lights alone may be pretty, but to make the experience complete, Nokia’s recruited Canadian DJ deadmau5, where he’ll be playing live, reportedly from the building’s rooftop. If you’d like to catch the show but won’t be in the greater London area next week, Nokia’s going to be streaming the whole trippy shebang live on YouTube.



Source: Nokia

Via: phoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!