Verizon: We’re Doubling Data Plans to Free-Up iPhone Bandwidth

Advertisement

We learned earlier this week about Verizon’s intent to start offering double the data allowances on smartphone plans for users with LTE-capable handsets. At a conference yesterday, Verizon CFO Fran Shammo shed a little light onto why that decision was made, and it turns out it may be more about appeasing iPhone users than those with LTE phones.

Basically, Verizon saw that if it wanted to keep providing the same level of service, with a growing number of iPhone users bringing their data needs to the network, it could either keep pouring money into expanding its 3G capabilities, or try and take some of the load off its EV-DO network. Verizon would much rather spend its money on building-up LTE, so it saw the latter option as its best choice. Since Apple doesn’t seem to be in a big hurry to embrace LTE, the burden to move data consumption from 3G to 4G has fallen on Android users.

The only potential drawbacks we see here are that even LTE-capable phones will still spend a good deal of time on EV-DO where Verizon hasn’t fleshed-out its 4G network, and some users may choose to disable LTE to save on battery life; the double data plans only require your phone to have an LTE radio, not that all (or even most of) your data consumption is over LTE.

Ultimately, though, this sounds like some serious win going all around. Android users who want to upgrade to LTE get a good deal on data, iPhone users along with everyone else staying on EV-DO get a little more breathing room, and Verizon gets to concentrate its investments towards greater LTE capacity.

Source: Verizon (PDF)

Via: Fierce Wireless

Advertisement

What's your reaction?
Love It
0%
Like It
0%
Want It
0%
Had It
0%
Hated It
0%
About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!