RIM Acquisition Reveals Focus On Cloud-Based Systems

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Late last week, RIM announced plans to acquire a company called NewBay which specializes in providing cloud-based services to both PCs and smartphones, causing speculation that RIM is about to seriously step-up the importance placed on cloud-based systems in future BlackBerry releases.

With RIM’s reliance on funneling BlackBerry messaging through its central servers, you’d think the company would be among the first to embrace cloud-based systems. Instead, RIM seems to have dropped the ball when it comes to cloud storage of rich media. While other smartphone users have or are soon getting access to powerful network-centric music systems, RIM’s BBM Music is not only late-to-the-game, but involves some bizarre social networking hoops through which its users need to jump.

The hope is that NewBay, already well-established in the cloud sphere, might be the shock needed to get RIM’s cloud plans back on-track. There’s been no word yet on any specific products or services RIM might introduce as a result of the acquisition.

Source: Reuters

Via: Know Your Mobile

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!