Nokia Preparing $129 Million Campaign For Windows Phone?

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Nokia’s shares as well as word-of-mouth reputation has been a real rollercoaster lately and even more recently after its February announcement of abandoning Symbian and turning to Windows Phone, as part of the strategic alliance with Microsoft.

According to recent reports, the Finnish phone maker is preparing a major global integrated campaign for October, the time when it is expected to launch its first ever Windows Phone. The campaign will be spanning out to six months and, with the invested £80 million (around $129 million) is expected to bring Espoo back on track.

“We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products”, said a Nokia spokesman. Whether the Nokia SeaRay (mockup above), as seen presented by Stephen Elop himself, will ever hit the market is still unanswered but it is well-known Espoo has more than just one smartphone running Microsoft Windows Phone 7.1 Mango. We’ll just have to wait and see which one will be the first at launch.

Source: Marketing Magazine

Via: BGR

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Anton D. Nagy
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