Tim Cook Addresses Apple Troops – “Apple Is Not Going To Change”


As all of you know, Tim Cook was been appointed as Apple’s new CEO yesterday. This comes as part of Apple’s succession plan after Steve Jobs resigned the executive team and became Apple’s new Chairman of the Board of Directors. Now obviously, many of us are concerned about Apple’s future without Jobs in direct management. It was only 90 days away of going bankrupt in the late 90’s if it wasn’t for the company hiring him again.

To answer to those worries, Tim Cook has just addressed all his employees with a letter that clarifies that Apple isn’t going to change. It Reads:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


So, it’s no secret that history rewrites itself today. Apple may continue to be one of the most innovative companies in the world, or it may not. Some of us are confident that with Steve as the Chairman, things will actually begin to move even quicker, but time will tell.

Via: 9To5Mac

Source: ArsTechnica

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About The Author
Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!