Spotify Launches In US; $10 a Month for Smartphone Streaming
Unofficial word came late yesterday evening that Spotify would begin offering service to users in the United States as of today. Sure enough, the news has now gone official, with the company revealing details of its subscription plans.
While you’re still going to have to pay up in order to access Spotify from a smartphone, the good news is that subscribers in the US will have the chance to do so at the lowest rate yet. The premium subscription tier needed for mobile use will cost just over $10 in the US. We were expecting something more around the $15 mark, since users in Europe pay either £10 or 10, which come out to about $16 and $14, respectively, after currency conversion.
Even at just $10 a month, though, Spotify may have trouble getting the attention of smartphone users who are being courted with offers of cloud-based music services from the likes of Apple and Amazon for yearly fees that amount to just a few months of Spotify access. Granted, cloud-based music lockers and streaming radio services like Spotify or Pandora are apples and oranges, but it may be hard to get consumers to see past the difference in subscription fees.
If you’ve been waiting for an invite, worry not; it turns out that invitations are only needed for the free Spotify tier, which doesn’t allow smartphone access, anyway. There’s no waiting or invitation needed for the $10 premium package.