Samsung Planning Olympic Games Smartphone Tie-In

Advertisement

Perhaps even moreso than sporting excellence, the modern-day Olympic Games have come to highlight the upper echelons of the world of marketing. Corporations pay millions for sponsorship rights, hoping to redirect some of that global excitement towards their products. Samsung has secured a spot as the Official Wireless Telecommunications Partner of the London 2012 Olympic Games, and will be using that opportunity to launch an Olympic-themed smartphone.

Samsung’s David Song, managing director of Samsung UK and Ireland, revealed that the Olympic phone will be available in the UK to coincide with the Games taking place over July and August of next year. Presumably, this will be a re-branding of an existing Samsung model, rather than an all-new smartphone making its debut for the event, but Song did not specify either way.

The only detail Song provided was that the smartphone would be able to let its users watch live streaming video of the Games, though that constraint still covers every smartphone Samsung currently produces. He was quick to admit that such a feat is more dependent on network infrastructure than on smartphone hardware, and that Samsung is working to make sure it will have the bandwidth its users need in place for the phone’s launch. Given that he wants it available in time for the Games, look for it to arrive in the UK in late June or July 2012.

Source: Pocket-lint

Advertisement
What's your reaction?
Love It
0%
Like It
0%
Want It
0%
Had It
0%
Hated It
0%
About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!