Bing Search Now Helping With iPhone App Discovery


Microsoft’s been making some changes lately to make Bing more smartphone-friendly. It just added new social networking functions to the mobile version of its site, and added some features related to search histories and Bing maps. Another new feature is specifically geared towards iPhone users, offering relevant apps mixed-in with your search results.

The idea behind this “serendipitous discovery”, as Microsoft calls it, is that there may be an app that could really help you out, one related to your search terms, but you might have never even considered looking in the App Store to find something like it. Maybe you’re searching for information on when it’s best to plant certain vegetables – in addition to the web results for your query, Bing will now look through the App Store, where it might find an app that helps you plan a garden.

In addition to these apps returned amid search results, you can also explicitly look for some by searching for “top free apps” or the like. Finally, if you end up installing one of the suggested apps, future search results will let you jump right into that app with the appropriate query. The first time you look up “when to plant carrots” you might stumble across or example gardening app, but later the same search would let you pull up that app and go straight to looking for information on carrots.

Bing’s iPhone app discovery tools are up-and-running as of now.

Source: Microsoft

Via: Mobiputing

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!