Nokia Drops Ovi Branding, Nokia Maps to Replace Bing Maps?


Ovi means door in Finnish and Nokia introduced the Ovi brand back in 2008 and is now announcing that all the Ovi branded services will ditch the Ovi name and will be rebranded as Nokia services starting from July-August with transition expected to continue into 2012.

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike”, said Jerri DeVard, Nokia EVP and Chief Marketing Officer. The services will not be affected as this is just a name rebranding (i.e.: Nokia Store, Nokia Maps, etc.).

On the other hand, as stated in the Nokia-Microsoft partnership press release, “Nokia Maps will be a core part of Microsoft‘s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine”. A person with close connections to Nokia told Search Engine Land that “Nokia Maps would effectively replace almost everything that Microsoft had developed over the past several years in terms of the Bing Maps infrastructure”.

Nokia’s Navteq maps will be the ones powering Bing Maps while Microsoft will solely focus on improving, designing and managing the Bing Maps user interface. Even more, according to the person the information is coming from, one of the big obstacles in the Nokia-Google negotiations was “Google’s unwillingness to agree to a co-mingling of Google Maps and Nokia Maps or substitution of Nokia Maps on the back end”.

Navteq maps are well known for their huge coverage and accuracy and having those maps power Microsoft’s mapping offering will not only benefit Windows Phone and Nokia as a platform and OEM but will also improve the whole ecosystem in addition to giving a boost to both companies.


Source: Nokia Conversations, Search Engine Land

Via: My Nokia Blog, The Nokia Blog

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About The Author
Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.