Microsoft Bing Becomes RIM’s Default Search And Mapping Engine

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Steve Ballmer, Microsoft‘s CEO, made a surprise appearance at the ongoing BlackBerry World Event and made an announcement according to which, starting today, Microsoft Bing will become the default search and mapping engine on RIM’s BlackBerry smartphones.

The mapping services will be integrated at the core level and will also feature location based services and commerce functions. On the same note, Ballmer said that Microsoft will continue to invest in the BlackBerry platform — alongside its own Windows Phone platform — of RIM with which Redmond had a strong partnership in the past.

With Nokia bringing its maps to Bing — the Ovi Maps will be driving Bing as of the Nokia-Microsoft partnership — we wonder whether BlackBerries will benefit from Nokia’s technology through Bing.

Source: RIM

Via: MobileBurn

Image: BerryReview

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About The Author
Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.