White iPhone 4 Back On Track? Could Be Out In Next Few Weeks


File this one in the we’ll-believe-it-when-we-see-it category: Bloomberg Businessweek is reporting that the white iPhone 4 is very much alive and well, and will be making its retail debut in a matter of weeks.

After Apple purged its site of any glimpse of the white iPhone 4, we were starting to believe that it really had thrown in the towel on the project. And why not? It’s hard to imagine that there’s a very large market out there of smartphone buyers who have been holding off on picking up an iPhone 4 until the long-ago-announced white version surfaced.

Now granted, tons of people are still buying new iPhone 4s for the first time, but would a white color option at this point sway over anyone who’s on the fence about the iPhone, or just give customers who have already decided to buy an iPhone another color option? That is, will it have any appreciable effect on sales?

Apple seems to think so, at least according to the three sources Bloomberg sites in reporting the news. They claim that white iPhone 4s will be out for both AT&T and Verizon before the end of April. If reports that the next-gen iPhone won’t be out until the end of the year at the earliest are accurate, maybe Apple just feels the need to get something new under the iPhone brand out this summer to tide fans over.

Source: Bloomberg Businessweek

Via: Phone Scoop

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!