Is Apple Quietly Killing The White iPhone 4?


After months and months of waiting for Apple to work out whatever manufacturing issues were still preventing it from releasing the white iPhone 4, things were finally starting to look up for the beleaguered smartphone. Apple management has stated that the phone is due out this spring, and a recent iTunes release finally included icons for what look like both Verizon and AT&T editions of the model. Spring’s now arrived, but will the white iPhone 4 join it? If we’re to read into Apple’s recent actions, the plans may have fallen apart, as the company has been scrubbing its website of all trace of the white iPhone.

The Italian blog Apple Rumors noticed earlier today that Apple has been going through its online store and replacing imagery of white iPhones with traditional black ones, or removing the graphics altogether.

Perhaps Apple was just getting tired of people pestering its customer service department with inquiries into the white iPhone 4’s availability. If that’s the case, it would have made much more sense for the company to make such a shift months ago, rather than now when the smartphone is supposedly nearly here. Maybe Apple realized that there’s just no market for another iPhone 4 at this point, with the next generation already in users’ minds.

If Apple really has thrown in the towel for the white iPhone 4, will you shed a tear, or had you given up hope of seeing the phone long ago?


Source: Apple (Google translate)

Via: Mobile Crunch

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!