Samsung Calling Its 4G LTE Verizon Smartphone “Samsung Verdict”?
Samsung’s nameless 4G LTE Android handset on Verizon may end up being named the Samsung Verdict, based on evidence from trademark filings. While Samsung refused to even refer to the 4.3-inch device by its SCH-i520 model number when introducing it at Verizon’s LTE news conference at CES yesterday, it turns out that Sammy filed for two other trademarks on the same day that it sought protection on the brand that would become its other new phone at this show, the upcoming Infuse 4G on AT&T. Those marks are “Indulge” and “Verdict;” however, with Indulge the rumored branding of an unannounced Android LTE model on MetroPCS, Verdict would seem to be a likely candidate based on the process of elimination.
Now, keep in mind a few things: first, Verizon’s other LTE launch devices were trademarked over a relatively long time period, from “Revolution” on June 25th to “Thunderbolt” on December 2nd (by Verizon, not HTC). Motorola, meanwhile, can’t trademark any of its Droid-branded handsets (like the Droid Bionic) because “Droid” is already taken by Lucasfilms with respect to the Star Wars franchise. Secondly, “Verdict” is far from the only unclaimed ‘mark that Samsung is sitting on; we also have the Spectacular, Simulate, and Profile, and more recently, the Notion (probably a WiMax slider for Clear) and Vesper. Not to mention the fact that Verizon just pushed another application through the USPTO for the word “Erupt,” with the same description as the Thunderbolt filing (and about a dozen others, too).
It’s also possible that Samsung is going old-school by declining to give this model a proper name at all, but frankly that seems a bit risky, as consumers have clearly taken to real-word phone branding over the more confusing alphanumeric jumbles that were once the only way to identify a product.