Google Announces One Pass for Premium Content
Google’s Eric Schmidt announced Google One Pass at Humboldt University in Berlin today. It’s new way of looking at content distribution and monetization that lets publishers set their own prices and terms for their own digital content.
Using this new feature, Google says “publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps”. Since Google has content distribution mechanisms in place on tablets, smartphones, and websites, users can access their subscribed or purchased content using the single sign-on feature that everyone with a Google or Gmail account has.
This service will allow content producers to do what they do best, create content, and let Google handle the rest, including payments handled by Google Checkout. In short, Google has just created the mechanism though which consumers can get magazine subscriptions, purchase books, get access to premium blog articles, whitepapers, and more.
Are you a publisher? Do you think Google One Pass will suit your needs? What content do you think One Pass best suits?
Are you a consumer? Are you eager to get paid content on your web-connected devices? Do you think this will bring more quality content to devices, or push existing content from free to “premium”?