Dear HTC, We’re Still Waiting
Not a lot has happened since our last letter, and that’s kind of why we decided to write again: you promised us something big at Mobile World Congress, and you must have been referring to that tablet, because the crop of phones that you brought along was pretty ho hum. We were totally excited for some dual-core, qHD, gigabyte-of-RAM, NFC-equipped action, and instead, the highlights of your lineup were a pair of low-end handsets with a rather gimmicky social networking button on them.
As for the mainstream models, well, those weren’t really much better — incremental upgrades to admittedly-successful products that do nothing at all to push the industry forward as you were once so adept at doing. Furthermore, it was not just the hardware that represented a small step for the brand, as this latest version of Sense offers few compelling new features or much-needed visual enhancements; there’s a growing buzz that this UI is starting to feel somewhat stale compared to the competition and even third-party alternatives.
Now, we know you still have something fairly enticing up your sleeve in the HTC Pyramid (Desire HD2?), so we were quite disappointed that we’ll have to wait until at least CTIA to see that unveiled. And with the usual delays in getting these flagship handsets to North America, it could be the summer or later by the time a spring-launched device makes it to a US carrier. By that time the Samsung Galaxy S II (an impossibly thin device compared to the somewhat chunky Desire S and Wildfire S) may be well on its way to another 10 million in sales, while we’re pondering the specs of the Motorola Atrix 5G and looking towards the first quad-core smartphones.
Unfortunately it seems to be true that success and growth make it difficult to move nimbly in this industry, as we’re finding ourselves waiting for you to catch up when only last year you were leading the way. Well we’re not going to wait forever, and we’re certainly not buying any Facebook phones, so please hit up our wall when you’re ready to launch the kind of competitive hardware that makes the anticipation of release nearly unbearable. We may not be your typical customers anymore, but until recently we were some of your most important.