Nokia Set to Announce Major Smartphone Strategy Shift in February
There is some hubbub surrounding an investor conference call with Nokia chief executive officer Stephen Elop. In the call, Elop discusses future plans for Nokia in the mobile sector; indicating that a major shift in their platform of choice may be imminent. Two possible existing platforms are Android or Windows Phone 7, but Elop also mentions the possibility of building a new platform. Currently, Windows Phone 7 supports only a limited range of hardware, while Android remains open to nearly any type of hardware, making it the more likely suspect.
“Nokia faces some very significant challenges. The game has changed from a battle of devices to a war of ecosystems … Nokia must compete on an ecosystem to ecosystem basis. In addition to great device experiences we must build, capitalize and/or join a competitive ecosystem. The ecosystem approach we select must be comprehensive and cover a wide range of utilities and services that customers expect today and anticipate in the future.” said Stephen Elop, during the conference call in question.
Currently, Nokia utilizes the Symbian operating system in it’s devices, which have been consistently losing market share to Android and Windows Phone 7. The announcement is expected to take place at an investor conference in London on Feb 11, 2011, where it is scheduled to cover Nokia’s strategy as well as include a financial briefing. Elop is also set to appear in a keynote panel at Mobile World Congress in Barcelona, Spain on Feb 16, 2011. Elop was previously employed by Microsoft as business division president, further fueling speculation about their “ecosystem shift”. Nokia is expected to launch MeeGo based devices in Q2 2011, leaving open the possibility that Nokia may persue a multiple-OS strategy, not unlike HTC.