“Jawbone Jams”: Aliph’s First Headphones?
Aliph, maker of the popular Jawbone line of Bluetooth headsets, has applied for trademark protection on the phrase “Jawbone Jams,” which we suspect may refer to the company’s first pair of stereo headphones (quick mockup pictured above). Currently, Aliph sells three brands of headsets — the Jawbones Icon, Prime, and Earcandy — as well as the recently-released Jawbone Jambox, a portable Bluetooth speaker.
The product description in the Jams filing is fairly broad, covering all manner of communications and audio equipment, and is nearly identical to a pair of early-December filings from the San Francisco-based manufacturer for “Jawbone Era” and “JB Era.” Notably, all three write-ups differ from, and are considerably longer than, past applications for either a headset (Earcandy) or a speaker (Jambox).
Aliph has filed 52 trademark applications since its inception, and nearly all of them turn into products or marketing campaigns — save for “Jawbone Know,” which seems to have fallen off the map. Now, it’s certainly possible that we’re looking at a slogan of some sort instead of an upcoming product (“Jawbone Rocks? No, Jawbone Jams!”), but Aliph tends to be pretty descriptive in its applications, so we think that actual hardware is more likely. We haven’t heard anything Jawbone-related since the Thoughts app was released early last month — Aliph was uncharacteristically silent at CES — so perhaps February’s MWC or March’s CTIA will be more fruitful.