Samsung’s New Year’s Resolution: Froyo on Galaxy S “ASAP”
The new year got off to a rocky start over at Samsung’s official Twitter account, where a harmless call for New Year’s resolutions resulted in a barrage of hostile replies that forced Samsung to revisit the nasty Froyo-on-Galaxy-S issue. Probably expecting folks to rehash plans to lose weight or quit smoking, Samsung was instead greeted with numerous responses centering around two themes: pleas for getting Froyo on American Galaxy S variants and vows to never buy Samsung products again. And then there was user @BlackMoonWolf, who probably spoke for many with the suggestion that Sammy should “QUIT flapping your ****ing gums and GET the **** BACK TO WORK ON MY FROYO UPDATE.”
Thus, Samsung’s second tweet of the new year turned out to be the promise that “we are working to make the Android 2.2/Froyo upgrade available to all U.S. Galaxy S owners as soon as possible.” According to the next message, the holdup has been due to the fact that “we want Galaxy S owners to have simple/reliable upgrade. We r running tests due to complexity/unique functionality.”
Sounds like a lot of marketing-speak to us: every Galaxy S owner knows that this has been one of the most botched upgrade rollouts in the history of consumer electronics, filled with numerous promises, delays, and frustrating false starts. We fully understand that 10 million handsets over a wide variety of carriers are a lot to update, but we also know that Samsung could be pouring some of those profits back into the team responsible for pushing out Froyo. At this point the negative publicity has gotten such that Samsung will probably feel a bit of backlash in the marketplace, which hopefully encourages it and other manufacturers to establish tighter game plans for these highly-anticipated updates.