Motorola Stadia: Upcoming Gaming and/or Fitness Phone(s)?
Motorola has filed an interesting trademark application for the word Stadia: actually, it has filed a pair of applications, which is unusual, with one of them going into considerable detail about the scope of goods and services covered — also unusual for Moto, which tends to simply list “Cellular phones” in that particular field. This time, however, the company seems to want to cover all its bases, listing — as most other manufacturers do — nearly every possible type of device that could possibly infringe on the mark, usually giving us a pretty good idea about the different features we’re looking at. Well with this particular app, besides mentioning the expected GPS, MP3, camera, and of course cellular devices, Moto is also seeking protection regarding a “handheld game device in the nature of hand-held units for playing electronic games for use with external display screen or monitor,” as well as an “electronic non-medical portable device for measuring, storing, transferring and synchronizing an individual’s physical exercise and activity levels including date, time, heart rate, global positioning, direction, distance, altitude, speed, distance, calories and temperature.”
Now while this detailed application was just filed within the last week, Motorola had filed for the same trademark in November covering simply “fitness monitoring devices.” This is one of the only times we’ve seen Moto file multiple applications for the same mark (along with MOTOKRZR), although it seems to be standard practice at other companies; see T-Mobile’s recent Cliq 2 filing. Also, while almost every handset app mentions gaming capabilities, we’ve not seen the second bit concerning video-out before, nor have we ever seen a mobile trademark pursuing protection from fitness devices.
So what are we looking at here, a gaming phone with HDMI-out or some sort of wireless streaming? A fitness phone with built-in heart rate monitor? Both? Neither? For all we know, this could just be a feature phone — Moto never pigeonholes any of its devices as “smartphones” in these applications — although we suspect that Android would be the platform of choice for these somewhat-sophisticated functions. Also possible is a whole line of phones under the Stadia brand, as the word is plural for “stadium.” Motorola has previously released a feature phone with basic fitness tracking in the form of a pedometer and accelerometer, but the 2009-era W7 Active Edition wasn’t nearly the full-fledged exercise companion that seems to be described this time around.