HTC: WP7 UI Rules “Real Constraint;” Own OS Not Precluded

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HTC is apparently less than pleased with the strict Windows Phone 7 specifications laid out by Microsoft regarding the user interface, with Director of User Experience Drew Bamford classifying the restrictions as “a real constraint.” In an interview with Pocket-Lint, Bamford was clearly trying to avoid bad-mouthing his company’s longtime partner, spinning the inability to skin the operating system as “another challenge.” Still, he says that he suspects — and probably hopes — that “those constraints will loosen in time,” letting HTC deliver more of the Sense experience than a simple tile on the homescreen.

Bamford went on to speculate that HTC would not rule out developing its own platform in the future, but that right now the company gets the most value out of concentrating on the user experience and leaving the technical details up to the Microsofts and Googles of the world. However, he specifically stated that “if we don’t have the freedom to do what we need to on a given platform we’ll try another platform or create our own.” It would seem to be in Microsoft’s best interest to keep HTC happy considering the relatively small number of hardware partners currently pushing out WP7 devices, so we have a feeling that Bamford is well aware of his bargaining position when making these comments.

Source: Pocket-Lint

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About The Author
Evan Blass
Evan is no longer associated with Pocketnow. The below contact form will redirect to a general mailbox.